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September 9, 2008

Moscone Convetion Center

Increase your Wireless I.Q. Take advantage of the wireless industry’s best educational courses, presenting key research and analysis of current and future industry trends. Courses are designed for executives and entrepreneurs who want to make informed decisions based on solid facts and keen insights. University courses are offered as seminars and customized onsite courses.

For thirteen years, ANDREW SEYBOLD WIRELESS UNIVERSITY has provided an in-depth, unbiased view of wireless technologies and applications in a convenient one-day seminar at CTIA Wireless shows. Led by Andrew Seybold, this full-day educational course delves into complex wireless mobility issues and is designed for executives and entrepreneurs who want to make informed decisions based on solid facts and keen insights.

“Andrew Seybold has provided an educational component to wireless industry people that is hard to find anywhere else. My new hires always go to Andrew Seybold Wireless University seminars.”

Randy Granovetter, Microsoft

››Description

Andrew Seybold WIRELESS University is a full-day seminar divided into two sessions. The morning session delves into wireless technologies and operators within the United States and throughout the world. The afternoon session zeros in on the operating systems and applications fueling the demand for services that go well beyond voice.

In the morning you will learn about wide-area, local-area and personal-area wireless communications technologies, devices and technology advances that have been implemented as well as those waiting in the wings to be deployed.

In the afternoon you will explore the elements of wireless data from both the operators’ and customers’ vantage point as you review consumer and business applications, projections for applications of the future, content and technologies, and the applications wireless operators believe will drive the increased adoption of wireless services.

››What You Get

An intensive daylong program with opportunities to network with the experts
A well-rounded education in current technologies, applications and related services
A global wireless industry perspective–historical, present and on the horizon
Complex issues conveyed in plain language in an engaging style

››How You Benefit

You will have solid, relevant facts and unbiased insights
You will make more informed short- and long-term decisions
You will put the power of wireless mobility to work for your company and your customers
You will gain a competitive business advantage

››Agenda

Wireless Technology Update

· Welcome

· Introduction and Terminology

· Spectrum Allocations: 700, 800,1900 MHz, AWS, 2.5 GHz
· AWS and 700 MHz Auction Results—What It Means to Whom

· Wide-Area Wireless Networks Today

· Wide-Area Wireless Networks of the Future: LTE, UMB, WiMAX-M

· WiMAX-A World Update

· Muni-Wi-Fi, Wi-Fi, White Noise-Fi and Where They Fit

· Device Trends

· Smarter Networks Enable Smarter Devices

· Convergence, Fixed, Mobile, Wireline, and Wi-Fi

· A Look into the Wireless Technology Future

Content Is King

· Worldwide Facts and Figures

· Mobile Operating Systems: A New Contender

· Changing Business Models—MVNOs, Open Access and Shared Networks

· The Impact of Internet Companies on Traditional Wireless Companies

· The Evolution of Consumer Applications

· The Evolution of Applications for the Enterprise

· Mobile TV and Standards

· Location Is Everything

· What’s Real, What’s Hype and What’s next in Mobile Location Services Globally

· Blending Technology and Content for the Future

· Predicting the Future—Trends and the Next Big Thing

>>Who Should Attend

· Industry executives and entrepreneurs focused on wireless convergence

· Leaders of companies migrating to wireless and workforce mobility

· Neophytes and business professionals new to wireless

· Technology evaluators and implementers

· Marketing and sales professionals

Many past attendees choose to attend this seminar again to keep up with the many changes in wireless and better understand the dynamics of this fast-moving industry. Whether you are a novice in wireless who wants to understand the industry or an expert, this course has something for you.

82% of past attendees would recommend Andrew Seybold Wireless University.

88% of past attendees will use the information learned in their current job.

For further information, please contact Liz Phillips at lphillips@andrewseybold.com.